Hauptfach Modewissenschaften Franklin University Switzerland

Im Studiengang Fashion Studies werden die Geschichte des Designs und der Bildgebung, die soziologischen und kommunikativen Prozesse der Modeherstellung, die Rolle technologischer Innovation sowie Theorien des Produktmanagements, des Branding und des Marketings untersucht. Im Rahmen des BA-Abschlusses Geisteswissenschaften an der Franklin University Switzerland bietet der interdisziplinäre Studiengang Modewissenschaft den Studierenden die Möglichkeit, je nach Interesse besondere Schwerpunkte zu setzen. Das Programm bereitet die Studierenden auf Einstiegspositionen in Karrieren der Mode sowie der Trendforschung in einer Vielzahl von Bereichen vor, darunter Archive, Museen, Galerien, Medien, Beratung, Verlagswesen, Einzelhandel, Vertrieb, Design und Modebranche. Studenten können sich auch für eine Designkarriere oder fortgeschrittene Modeforschung für einen MA oder Ph.D entscheiden. Grad.

The Fashion Studies Major offers an interdisciplinary course of study composed of courses from the disciplines of Art History and Visual Culture, Communication and Media Studies, International Management, with further options in Comparative Literary and Cultural Studies, and Visual Communication Arts and Studio Art courses.

Foundation Courses (12 Credits)

• AHT 103 - Introduction to Art History and Visual Culture II: High Renaissance to Contemporary Art
• BUS 135 - Introduction to Business Systems
• COM 105 - Introduction to Communication and Media Studies
• FAS 100 - Introduction to Fashion Studies

Required Courses (6 Credits)

Two of the following:

• AHT 270 - Theories and Methods in Art History and Visual Culture
• BUS 256 - Marketing Research Methods
• COM 203 - Communication Research Methods

Major Electives (21 Credits)

Seven of the following (at least three courses must be at 300-level or above)

(Elective courses must come from at least three different disciplines)

• AHT 216 - Introduction to the History of Photography
• AHT 285T - Technology in Art, Visual Communication, and Fashion
• AHT 320 - Anthropologies of Art
• AHT 362 - Visual Semiotics: Signs and Symbols in Art, Architecture, Film, and Fashion
• BUS 136 - Marketing in a Global Context
• BUS 285 - Integrated Marketing Communications
• BUS 274 - Brand Management
• BUS 385 - Consumer Behavior in International Marketing
• CLCS 340 - Fashion and Visual Culture
• COM 201 - Fundamentals of Media Studies and Criticism
• COM 230T - Communication, Fashion, and the Formation of Taste (Italy)
• COM 295 - Media Consumption, Fashion, and Identity
• COM 301 - Globalization and Media
• COM 310 - Issues in Journalism
• COM 330 - The Digital Innovation and Media Strategies for a New Consumer Culture
• COM 350 - Mediated Relationships
• COM 327 - Producing Digital Media: Communication and Media in Practice
• STA 200 - Computer Graphics in Advertising
• STA 211 - Intermediate Drawing
• STA 220 - Heads and Bodies: the Human Head and Proportions in Art History, Theory and Practice
• STA 300 - Computer Graphics in Advertising, Advanced
• STA 311 - Advanced Drawing
• VCA 120T - Documentary and Street Photography on Location: Munich
• VCA 200 - The Arts of Independent Publication

Capstone (3 credits)

One of the following:

• FAS 495 - Senior Project in Fashion Studies
• FAS 497 - Fashion Studies Internship